Reebok 2009 Annual Report Download - page 76

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72 GROUP MANAGEMENT REPORT – OUR GROUP Reebok Strategy
RunTone™ is a line extension of Reebok’s hot-selling EasyTone™
concept. The idea behind RunTone™ is to help tone and strengthen
key leg muscles while you run. While EasyTone™ uses two large
balance pods, RunTone™ uses six smaller pods spread across the
bottom of the shoe for enhanced stability. The soft pods absorb a
runner’s energy, forcing key leg muscles to work a little harder
while delivering a plush, smooth ride. RunTone™ helps runners get
more out of their run.
RunTone™ P
01
Following the introduction of the revolutionary workout JUKARI
Fit to Fly™, in 2010 Reebok and Cirque du Soleil will present the
next exciting fun workout for women – JUKARI Fit to Flex™. This
workout uses the flowing movements of Cirque du Soleil to bring
fitness to life. Women can enhance their flexibility, muscle tone
and coordination with the help of the specially designed JUKARI
band. JUKARI Fit to Flex™ was launched across the globe in
February 2010.
JUKARI Fit to Flex™ C
02