Reebok 2009 Annual Report Download - page 20
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JULY
01.07.01.07. adidas introduces the new adilibria collection, incorporating
the new Skintex® technology which contains vitalising essential oils
and vitamin E extracts to reawaken the senses. 15.07.15.07. Reebok and
supermodel Bar Rafaeli launch Reebok’s highlight shoe EasyTone™
throughout Europe Picture 01. 24.07.24.07. adidas and UEFA announce
the extension of their long-term partnership for the UEFA Champions
League and also an agreement for the newly created UEFA Europa
League as well as for the UEFA Super Cup.
AUGUST
15.08.15.08. The IAAF World Championships in Berlin begin. adidas
and Reebok are highly visible throughout the whole event.
16.08.16.08. TaylorMade-
adidas Golf Tour Staff professional Yong-Eun
Yang wins the US PGA
Championship Picture 02. 16.08.16.08. R&B
superstar MC Fabolous and Reebok team up to debut the Reebok
Classic Remix footwear collection, sold exclusively at select Foot
Locker locations throughout the USA. 18.08.18.08. adidas celebrates
its greatest moments to mark its 60th anniversary. Adi Dassler
registered his company “Adolf Dassler adidas Sportschuhfabrik”
in August 1949 Picture 03. 21.08.21.08. Reebok Russia celebrates
the launch of Alexander Ovechkin’s Reebok apparel line called the
Ovechkin Signature Collection.
SEPTEMBER
02.09.02.09. TaylorMade introduces Penta TP, a new tour ball designed to
deliver a superior balance of performance in five key shot categories
Picture 04. 02.09.02.09. adidas Group is awarded No. 2 in the DAX-30
category and No. 3 overall in the German Manager Magazin “Best
Annual Reports 2009” ranking. 04.09.04.09. For the tenth consecu-
tive time, adidas AG is selected to join the Dow Jones Sustainability
Group Indexes. 10.09.10.09. The adidas sponsored German women’s
football team celebrates its victory at the UEFA WOMEN’S EURO
2009™ in Helsinki Picture 05. 21.09.21.09. adidas and UEFA announce
the extension of their long-term partnership for UEFA EURO 2012™
and UEFA EURO 2016™. 21.09.21.09. In support of the peace initiative
PEACE ONE DAY, employees of adidas and PUMA as well as the CEOs
of both companies, Herbert Hainer and Jochen Zeitz, play football
together. 28.09.28.09. adidas announces its partnership with the Euro-
pean Rugby Cup.
16 TO OUR SHAREHOLDERS Operational and Sporting Highlights 2009
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