Reebok 2009 Annual Report Download - page 64
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adidas Strategy
adidas’ mission is to be the leading sports
brand in the world. One major lever to
achieve this is the brand’s broad and
unique product portfolio spanning from
apparel and footwear for professional
athletes to premium fashion. It allows
adidas to address multiple consumer
needs, exploit market opportunities from
various angles as well as be less affected
by one-dimensional market risks. adidas’
commitment to product innovation and
its rich heritage differentiates the brand
from competitors and provides a solid
platform for future growth.
adidas Sport Performance:
divisional overview
No other brand has a more distinguished
history or stronger connection with sport
than adidas; not only where the best meet
the very best, like at the FIFA World
Cup™ or the NBA All-Star Weekend,
but everywhere around the globe where
sports are played, watched, enjoyed and
celebrated. Everything at adidas reflects
the spirit of its founder Adi Dassler. That
means adidas intends to inspire, support
and equip all athletes in the best possible
way to help them achieve their optimal
performance.
A perfect example of adidas’ commit-
ment to innovation and getting closer
to the consumer is adidas’ miCoach,
which combines state-of-the-art train-
ing knowledge with a personalised web
service and real-time audio coaching
via a media player, helping consumers
achieve their “impossible” by encourage-
ment and tailoring the training to their
personal goals.
60 GROUP MANAGEMENT REPORT – OUR GROUP adidas Strategy
PREDATOR® PowerSpine
Developed together with Zinedine Zidane, the new PREDATOR®_X
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PowerSpine technology increases shooting power and reduces the
risk of injury in the metatarsal area. PREDATOR® elements ensure
high and absolutely constant swerve performance in wet and dry
weather conditions. For powerful, technical players like Michael
Ballack, Steven Gerrard and Robin van Persie.
PREDATOR®_X P
01
PREDATOR® OptiFit
PREDATOR® TECHNOLOGY