Reebok 2009 Annual Report Download - page 51
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GROUP MANAGEMENT REPORT – OUR GROUP Overview 47
GROUP MANAGEMENT REPORT –
OUR GROUP
02
NAMELESS TOWER, PAKISTAN – AUGUST 14, 2009
It is day 4 in the rocks. The Huber Brothers reach
another of their “impossibles”: the first redpoint ascent
of the Eternal Flame during their Pakistan expedition.
Great weather conditions and high-quality products
smoothed their way to the summit. Several legendary
climbers have tried and failed, but the Huber Brothers
finally succeed in completing the 24 pitches red point with
difficulty levels up to 9+.
GROUP MANAGEMENT REPORT – OUR GROUP
Corporate Mission Statement ..................................................................... 48
Group Brands .............................................................................................. 49
Major Locations and Promotion Partnerships ........................................... 50
Group Strategy ............................................................................................ 52
Global Sales Strategy .................................................................................. 54
Wholesale Strategy ................................................................................. 54
Retail Strategy ......................................................................................... 56
Global Brands Strategy ............................................................................... 58
adidas Strategy ........................................................................................ 60
Reebok Strategy ...................................................................................... 70
TaylorMade-adidas Golf Strategy ............................................................... 76
Rockport Strategy ....................................................................................... 82
Reebok-CCM Hockey Strategy .................................................................... 84
Global Operations ....................................................................................... 88
Research and Development ........................................................................92
Employees ................................................................................................... 97
Sustainability ............................................................................................. 102
02