Reebok 2009 Annual Report Download - page 67
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GROUP MANAGEMENT REPORT – OUR GROUP adidas Strategy 63
A key strategic priority for future growth
in the Training category is adidas’ dedi-
cation to complement its best-in-class
product offering with revolutionary new
consumer experiences that bring to life
the adidas vision to be the leading per-
sonalised brand in the world. Throughout
2009, Training intensified its activity with
athletes and the world’s leading authori-
ties on athlete performance, to bring the
benefits of innovation into its concepts
and products.
As a result, in 2010, Training will launch
its first true 360° concept – adidas Core
Performance. This is a total training
range designed to help athletes make
the most of their workouts. It includes
both tips for training and special training
collections. Through a digital training
website, adidas Core Performance inter-
acts with consumers, providing exercise
guidelines and advice on four key training
pillars: mindset, nutrition, movement and
recovery.
The four pillars are the centrepoint of
Core Performance training principles
and help encourage the everyday per-
former to prepare, fuel, train and rest
for success regardless of their training
goals. adidas Core Performance will be
brought to life at retail through in-store
support, print media and activated at
grass roots level.
In addition, the site showcases a full
range of adidas products which have
been created to follow the body in all
360° movements while keeping athletes
dry and comfortable.
adidas is setting the stage for miCoach – its latest groundbreak-
ing innovation. miCoach is a training system providing a personal
coach. With a few simple steps, adidas helps athletes to train
better and more efficiently: Through an online platform, runners
define their personal goal. Based on their goal, a small device
called the Pacer is their digital trainer telling them exactly what to
do and when. The global campaign promoting miCoach launched
in January 2010 and will be presented in all major advertising
channels.
Run Yourself Better – miCoach C
02