Reebok 2009 Annual Report Download - page 75
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Please find page 75 of the 2009 Reebok annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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GROUP MANAGEMENT REPORT – OUR GROUP Reebok Strategy 71
EasyTone™ has been a huge success for Reebok in 2009 and has
taken a leading position in the emerging toning shoe market.
Air-filled pods under the heel and forefoot create slight instability
with each step, forcing the leg muscles to work harder. This tones
the butt and strengthens calf and thigh muscles. With stylish, new
designs in its spring/summer 2010 collection, Reebok’s EasyTone™
can be worn anywhere – be it at work, school, out shopping or
walking. In 2010, EasyTone™ will be promoted through a global
marketing campaign: “ReeTone”.
EasyTone™ C
01