Reebok 2009 Annual Report Download - page 104

100 GROUP MANAGEMENT REPORT – OUR GROUP Employees
With regard to people management, we
kept on and will keep on investing in our
employer branding, talent management
and trainee programmes in order to con-
tinue to build the future talent pipeline.
Although we benefit from our excellent
reputation, a key tenet of our strategy
is to continuously refine our branding
as an employer of choice. Recent
employer branding rankings showed
that the adidas Group is one of the lead-
ing employers for school leavers and
students/graduates. In order to further
strengthen this position, we continued
to push our activities at schools and uni-
versities throughout 2009. By partnering
with select universities around the globe,
we strive to foster our strong employer
image through direct contact with top
graduates. We continued to build upon
our “key university strategy roll-out” in
2009, where members of the Executive
Board and other senior executives of the
Group shared their business insights at
13 top universities worldwide. When it
comes to highly qualified personnel, the
adidas Group faces increasing competi-
tion in the international labour market.
We will continue to tackle this challenge
with innovative programmes.
N °-
03
N °-
04
EMPLOYEES BY SEGMENT
EMPLOYEES BY REGION
4% Other Businesses
7% Latin America
23% Western Europe
6% Other Asian Markets
34% Headquarter
functions 1 )
50% Retail
12% Wholesale
25% North America
31% European Emerging
Markets
8% Greater China
1) Includes Global Marketing, Global Operations, Global Corporate Services
(e.g. Legal, Finance, HR).
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05
EMPLOYEES BY FUNCTION
IN %
2009 2008
Total 39,596 38,982
Own retail ................................................................51
11
47
14
9
9
5
3
2
Marketing ................................................................. 9
Sales ........................................................................10
Central functions & administration ......................... 8
Logistics ..................................................................13
Production ................................................................ 5
Research & development ......................................... 2
IT ............................................................................... 2
N °-
06
ADIDAS GROUP NUMBER OF EMPLOYEES 1 )
2005 2 )
2006 3 )
2007
2008
2009
15,935
26,376
31,344
38,982
39,596
1) At year-end.
2) Reflects continuing operations as a result of the divestiture of the Salomon
business segment.
3) Including Reebok, Rockport and Reebok-CCM Hockey from February 1, 2006
onwards.
N °-
07
NUMBER OF EMPLOYEES 1 )
2009 2008
Employees 3)
Full-time
equivalents 4) Employees 3 )
Full-time
equivalents 4)
Wholesale 4,881 4,662 5,303 5,133
Retail 19,599 15,252 17,614 15,168
Other Businesses 1,569 1,502 1,694 1,679
Headquarter functions 2 ) 13,547 13,022 14,370 13,996
Total 39,596 34,437 38,982 35,977
1) At year-end.
2) Includes Global Marketing, Global Operations, Global Corporate Services
(e.g. Legal, Finance, HR).
3) Number of employees on a headcount basis.
4) Number of employees on a full-time equivalent basis. Due to the high share of
part-time employees in our Retail segment, this figure is lower than the number
of employees counted on a headcount basis.
Rounding differences may arise in totals.