Reebok 2009 Annual Report Download - page 14

10 Table of Contents
Table of Contents
GROUP MANAGEMENT REPORT – OUR GROUP
Corporate Mission Statement ..................................................................... 48
Group Brands .............................................................................................. 49
Major Locations and Promotion Partnerships ........................................... 50
Group Strategy ............................................................................................52
Global Sales Strategy .................................................................................. 54
Wholesale Strategy ................................................................................. 54
Retail Strategy ......................................................................................... 56
Global Brands Strategy ............................................................................... 58
adidas Strategy ........................................................................................60
Reebok Strategy ...................................................................................... 70
TaylorMade-adidas Golf Strategy ............................................................... 76
Rockport Strategy ....................................................................................... 82
Reebok-CCM Hockey Strategy ....................................................................84
Global Operations ....................................................................................... 88
Research and Development ........................................................................92
Employees ................................................................................................... 97
Sustainability .............................................................................................102
TO OUR SHAREHOLDERS
Operational and Sporting Highlights 2009 ................................................. 14
Interview with the CEO ................................................................................18
Executive Board .......................................................................................... 24
Supervisory Board ...................................................................................... 26
Supervisory Board Report ..........................................................................28
Declaration on Corporate Governance including the
Corporate Governance Report .................................................................. 33
Compensation Report ................................................................................. 38
Our Share .................................................................................................... 42
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