Reebok 2009 Annual Report Download - page 68

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64 GROUP MANAGEMENT REPORT – OUR GROUP adidas Strategy
In addition to this, in 2010 Training will
continue to put focus on its performance
essentials range through fully integrated
business models such as Never-out-
of-stock and other managed space
initiatives see Global Sales Strategy, p. 54.
Further focus will also be put on improv-
ing quality, increasing colour offerings
and strengthening in-store marketing
support for the range with well-known
athletes such as David Beckham and
Maria Kirilenko.
FORMOTION™
adiPRENE®+
Also Women’s Training, spearheaded by
the “adidas by Stella McCartney” con-
cept, which fuses performance and style
for the active women’s market, remains a
strategic priority.
In 2010, new adidas by Stella McCartney
collections redefining traditional sports
silhouettes such as triathlon and cycling
will be launched. In addition, Women’s
Training will continue to build on the
success of the “Me, Myself“ campaign,
which features real women alongside
adidas athletes, such as tennis player
Ana Ivanovic or basketball star Candace
Parker. This will be used to support
product lines such as adilibria, Clima
and Yatra.
adidas Running presents the latest version of its renowned
Supernova™ Glide running shoe which offers gender-specific
fit and features. FORMOTION™ technology continues to be the
technology highlight. Two sliding plates under the heel adapt
to a runner’s individual footstrike, reducing impact forces. The
custom GEOFIT™ heel design and NoSeam engineered-mesh
upper for a more comfortable fit, together with adiPRENE®+
in the forefoot for cushioning and propulsion, make the shoe
a runner’s first choice.
Supernova™ Glide 2 P
03