Reebok 2009 Annual Report Download - page 139
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GROUP MANAGEMENT REPORT – FINANCIAL REVIEW BUSINESS PERFORMANCE BY SEGMENT Retail Business Performance 135
Currency translation effects had a
mixed impact on regional sales in euro
terms. Segmental sales in Western
Europe increased 5% to € 405 million in
2009 (2008: € 384 million). In European
Emerging Markets, sales increased 2%
to € 617 million versus € 606 million
in the year before. Revenues in North
America grew 5% to € 380 million in 2009
from € 363 million in 2008. In Greater
China, sales increased 66% to € 88 mil-
lion versus € 53 million in the prior year.
Sales in Other Asian Markets grew 19%
to € 286 million in 2009 (2008: € 240 mil-
lion), while revenues in Latin America
improved 41% to € 129 million in 2009
versus € 92 million in the prior year.
Concept store sales increase 4%
on a currency-neutral basis
Concept store revenues include sales
from adidas Sport Performance,
adidas Sport Style and Reebok concept
stores. In 2009, concept store revenues
increased 4% on a currency-neutral
basis. Sales increased at both adidas
and Reebok. In euro terms, concept
store sales increased 5% to € 833 mil-
lion in 2009 from € 791 million in 2008.
Currency-neutral comparable concept
store sales, however, declined 15%.
Factory outlet sales grow 5%
on a currency-neutral basis
Factory outlet revenues include sales
from adidas and Reebok factory outlets.
In 2009, factory outlet revenues increased
5% on a currency-neutral basis. Sales
increased at both adidas and Reebok. In
euro terms, factory outlet sales increased
13% to € 1.005 billion in 2009 from
€ 893 million in 2008. Comparable fac-
tory outlet sales, however, declined 1%.
N
°-
04
RETAIL NET SALES BY REGION
15% Other Asian
Markets
20% North America
7% Latin America
21% Western Europe
32% European Emerging
Markets
5% Greater China
N
°-
05
RETAIL SALES BY STORE CONCEPT
4% Other formats
43% Concept stores
53% Factory outlets
N
°-
03
RETAIL NET SALES BY QUARTER
€ IN MILLIONS
Q1 2008
Q1 2009
Q2 2008
Q2 2009
Q3 2008
Q3 2009
Q4 2008
Q4 2009
360399
423 486
491
524
464
497
N
°-
02
RETAIL NUMBER OF STORES
2009 2008
Total 2,212 1,884
Concept stores ...................................................1,203
681
1,019
173
11
Factory outlets ......................................................755
Other .......................................................................10
Concession corners ..............................................244