Reebok 2009 Annual Report Download - page 18

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Operational and Sporting Highlights 2009Operational and Sporting Highlights 2009
JANUARY
12.01.12.01. TaylorMade-adidas Golf signs 17 new players to use
TaylorMade equipment on the PGA Tour for the 2009 season.
19.01.19.01. TaylorMade introduces the R9™ and R9™ TP drivers, which
combine the well-proven Movable Weight Technology™ with Flight
Control Technology. 26.01.26.01. adidas unveils the new NBA All-Star
Game uniforms, featuring a number of technological enhance-
ments. 30.01.30.01. Reebok unveils SmoothFit™ SelectRide™, an
innovative two-in-one shoe that can be changed from a running
shoe into a training shoe at the push of a button.
FEBRUARY
01.02.01.02. In an all-adidas final, the French national handball
team wins the Handball World Championship title, beating host
nation Croatia Picture 01. 01.02.01.02. adidas Originals and MTV
Europe start a collaboration, including a Facebook contest and
a TV and online campaign. 01.02.01.02. Reebok sponsored football
player Santonio Holmes is named Most Valuable Player after
catching the decisive touchdown pass for the Pittsburgh Steelers
in the Super Bowl XLIII Picture 02. 14.02.14.02. adidas Basketball
sponsors the NBA All-Star weekend watched by millions of view-
ers all over the world Picture 03. 15.02.15.02. On the occasion of
the New York Fashion Week, adidas opens its first adidas SLVR
store Picture 04. 25.02.25.02. Reebok and Cirque du Soleil launch
JUKARI Fit to Fly™, a new workout for women Picture 05.
MARCH
01.03.01.03. Reebok launches EasyTone™, an innovative technology that
helps tone key leg and butt muscles Picture 06. 10.03.10.03. adidas
Golf introduces FitRX and FitRX SPORT, two new shoes featuring
custom footbed technology to enhance support and provide per-
sonalised comfort Picture 07. 16.03.16.03. Numerous celebrities
such as Mischa Barton and Jenny Garth experience Reebok’s newly
launched JUKARI Fit to Fly™ in Los Angeles. 18.03.18.03. Reebok-CCM
Hockey presents its 2009 product line at the “Let’s Play Hockey”
Expo in St. Paul, Minnesota, with more than 30,000 visitors.
19.03.19.03. adidas Outdoor launches the “Outdoor is everything”
campaign featuring extreme climbers Alexander and Thomas
Huber, also known as the “Huber Brothers”. 25.03.25.03. adidas and
the Russian Football Union unveil the new jersey of the Russian
National Football Team in Moscow.
14 TO OUR SHAREHOLDERS Operational and Sporting Highlights 2009
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