Reebok 2009 Annual Report Download - page 19

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APRIL
07.04.07.04. adidas opens its first South East Asian adidas SLVR store
in Bangkok, Thailand Picture 01. 16.04.16.04. adidas and the
Boston Athletic Association (B.A.A.) extend their contract which
keeps adidas as the Official Supplier and Outfitter of the Boston
Marathon. 20.04.20.04. The new 10K Sickick II, Reebok’s lightest hockey
stick ever, hits retailers’ shelves Picture 02.
MAY
06.05.06.05. adidas and the DFL (German Football League) announce that
adidas will provide the official match ball as of the 2010/2011
season. 12.05.12.05. TaylorMade-adidas Golf opens the TaylorMade
Center of Excellence™ in Herzogenaurach in the presence of
Sergio Garcia and Franz Beckenbauer Picture 03. 13.05.13.05. Reebok
launches the “Your Reebok” iPhone applet which enables users to
customise and buy their self-designed shoes through their mobile
phone. 13.05.13.05. TaylorMade introduces the R9™ 460 driver, which
combines TaylorMade’s renowned Flight Control Technology with a
460cc titanium clubhead and an extremely lightweight graphite shaft
Picture 04. 22.05.22.05. Reebok unveils its new workout concept JUKARI
Fit to Fly™ at the Russian Fitness Festival in Moscow. 25.05.25.05. adidas
launches the new global football campaign “Every team needs the
spark” with Zinedine Zidane and Lionel Messi Picture 05.
JUNE
23.06.23.06. Last year’s BMW International Open winner Martin Kaymer
is to
join TaylorMade-adidas Golf’s Tour Staff. 23.06.23.06. Numerous
female celebrities such as Karina Smirnoff, the Kardashians
and DJ Samantha Ronson gather in Los Angeles to celebrate
Reebok’s EasyTone™. 25.06.25.06. Reebok-CCM Hockey enters into
multi-year partnership agreements with the top three 2009 NHL
Draft picks John Tavares, Victor Hedman and Matt Duchene.
27.06.27.06. adidas sponsored swimmer Britta Steffen sets a new world
record in the 100m freestyle finals of the German Championships
.
29.06.29.06. Vogue.com names
JUKARI Fit to Fly™ the “Best New Indoor
Workout”. 30.06.30.06. adidas and Reebok participate in the Bread &
Butter fashion and lifestyle trade show in Berlin Picture 06.
TO OUR SHAREHOLDERS Operational and Sporting Highlights 2009 15
01
02 03
04 05
06