Reebok 2009 Annual Report Download - page 21

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OCTOBER
06.10.06.10. TaylorMade becomes the No. 1 selling iron brand in golf in
the USA. 12.10.12.10. adidas Golf debuts the Tour360 4.0, incorporating
THiNTech™ low-profile technology and a new ultra-thin cleat
attachment mechanism for more stability and more consistency
Picture 01. 15.10.15.10. adidas presents the Basketball campaign
for the 2009/2010 NBA season: “It’s on me for my brotherhood”
Picture 02. 24.10.24.10. Reebok launches its first major TV campaign
in the USA since 2007, highlighting the benefits of EasyTone™
Picture 03. 26.10.26.10. adidas releases the PREDATOR®_X, marked
by its incorporated OptiFit and the new PowerSpine technology to
provide better fit and greater control in movement and ball hand-
ling Picture 04.
NOVEMBER
03.11.03.11. Top Five ranked tennis star Andy Murray, the winner of
13 ATP titles to date, signs a long-term contract with adidas.
05.11.05.11. Reebok athlete and New York Yankees starting pitcher
Andy Pettitte leads his team to a record 27th World Series title.
07.11.07.11. adidas Group signs a memorandum with Nobel Peace Prize
Laureate Professor Muhammad Yunus, committing to a social busi-
ness model. 10.11.10.11. adidas launches the new German football
jersey Picture 05. 13.11.13.11. adidas and Justine Henin announce the
renewal of their partnership. After
an 18-month break from com-
petitive tennis, Henin is striving for further big wins. 19.11.19.11. The
adidas golf adventure “Wear in the World” tests adidas Golf apparel
at the world’s most extreme golf
courses.
DECEMBER
03.12.03.12. Fernando Verdasco wears personalised mi adidas Barricade
V shoes at the Davis Cup Final and wins with the Spanish national
tennis team 5-0 against the Czech Republic. 04.12.04.12. adidas launches
JABULANI, the official match ball of the 2010 FIFA World Cup™.
With eight thermally bonded 3-D panels and a Grip’n’Groove Pro
file,
JABULANI is perfectly round, more accurate and more stable than
any ball ever before Picture 06. 04.12.04.12. The adidas Group presents
its redesigned website www.adidas-Group.com. The centrepiece
of the new website is the section “Spirit of Sport” which contains
stories about the brands, products and athletes of the adidas
Group. 10.12.10.12. adidas and Disney announce a new product line
for infants and children, combining adidas Kids top performance
products with classic Disney characters Picture 07.
TO OUR SHAREHOLDERS Operational and Sporting Highlights 2009 17
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