Reebok 2009 Annual Report Download - page 52

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48 GROUP MANAGEMENT REPORT – OUR GROUP Corporate Mission Statement
Corporate Mission Statement
WE ARE CONSUMER FOCUSED
and therefore we continuously improve the
quality, look, feel and image of our products
and our organisational structures to match
and exceed consumer expectations and to
provide them with the highest value.
WE ARE A GLOBAL ORGANISATION
that is socially and environmentally
responsible, creative and financially
rewarding for our employees and
shareholders.
WE ARE INNOVATION AND
DESIGN LEADERS
who seek to help athletes of all skill levels
achieve peak performance with every
product we bring to market.
WE ARE COMMITTED
to continuously strengthening our brands
and products to improve our competitive
position.
WE ARE DEDICATED
to consistently delivering outstanding
financial results.
Our Mission 20
09
The adidas Group strives to be the global leader in the sporting goods industry
with sports brands built on a passion for sports and a sporting lifestyle.