Reebok 2009 Annual Report Download - page 53

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GROUP MANAGEMENT REPORT – OUR GROUP Group Brands 49
Group Brands
adidas Sport Performance (78% of adidas sales)
The guiding principle of the adidas Sport Performance division is to equip all athletes to
achieve their “impossible”. Inspired by the motivation of our founder Adi Dassler, Sport
Performance brings its passion for great products to athletes in all sports. The main focus
is on five key categories: football, running, training, basketball and outdoor.
adidas Sport Style (22% of adidas sales)
The Sport Style division houses two groups. The Originals Group is the authentic, iconic
sportswear label for the street and its message is Celebrate Originality. The Style Group
is defined as the Future of Sportswear and includes the labels Y-3, Porsche Design Sport,
adidas SLVR and adidas Style Essentials. Through these four labels adidas brings authentic
sportswear to the full spectrum of lifestyle consumers.
Inspired by its roots in sport and fitness, Reebok is a global brand that is committed to developing innovative
products which will allow Reebok to own Women’s Fitness, challenge in the Men’s Sport category and revive
its Classics heritage.
Building on nearly four decades of engineering expertise and a commitment to innovation, Rockport designs
and markets dress, casual and outdoor footwear that fuses contemporary style and engineered comfort
targeting the metropolitan consumer.
Reebok-CCM Hockey is one of the world’s largest designers, manufacturers and marketers of hockey
equipment and apparel with two of the world’s most recognised hockey brand names: Reebok Hockey
and CCM Hockey.
TaylorMade (65% of TaylorMade-adidas Golf sales)
TaylorMade leads the golf industry in metalwood sales and in 2009 became the No. 1 iron
brand in the USA. The brand is recognised globally for its capacity to develop innovative
and performance-enhancing technologies for drivers, fairway woods, hybrids, irons, putters
and balls.
adidas Golf (29% of TaylorMade-adidas Golf sales)
adidas Golf targets active, serious, athletic-minded golfers who recognise that advanced
technologies can significantly improve the performance of golf footwear and apparel.
Ashworth (6% of TaylorMade-adidas Golf sales)
Ashworth is an authentic golf apparel brand known the world over for quality, comfort and
distinctive design that moves effortlessly from the golf course to the clubhouse and beyond.
WHOLESALE
70% of Group sales
RETAIL
18% of Group sales
OTHER BUSINESSES
12% of Group sales
TaylorMade-adidas Golf (8% of adidas Group sales)adidas (72% of adidas Group sales)
Reebok (16% of adidas Group sales) Rockport (2% of adidas Group sales)
Reebok-CCM Hockey (2% of adidas Group sales)