Reebok 2009 Annual Report Download - page 174

170 CONSOLIDATED FINANCIAL STATEMENTS Notes
Notes
adidas AG, a listed German stock corporation and ultimate parent of the Group, and its subsidiaries design, develop, produce
and market – increasingly through own-retail activities – a broad range of athletic and sports lifestyle products. The Group’s
Headquarters are located at Adi-Dassler-Str. 1, 91074 Herzogenaurach, Germany. The adidas Group has divided its operating
activities into six operating segments: Wholesale, Retail, TaylorMade-adidas Golf, Rockport, Reebok-CCM Hockey and Other
centrally managed brands.
The Wholesale segment comprises all business activities relating to the distribution of adidas and Reebok products to retail customers.
The Retail segment comprises all business activities relating to the sale of adidas and Reebok products directly to end consumers
through own retail.
adidas and Reebok branded products include footwear, apparel and hardware, such as bags and balls.
TaylorMade-adidas Golf includes the three brands TaylorMade, adidas Golf and Ashworth. TaylorMade designs, develops and
assembles or manufactures high-performance golf clubs, balls and accessories. adidas Golf branded products include footwear,
apparel and accessories. Ashworth designs and distributes men’s and women’s lifestyle sportswear.
Rockport predominantly designs and markets leather footwear for men and women.
Reebok-CCM Hockey designs, produces and markets hockey equipment such as sticks and skates as well as apparel under the
brand names Reebok Hockey and CCM Hockey.
The Other centrally managed brands segment primarily includes the business activities of the Y-3 label, under which premium
footwear and apparel are designed and distributed.
General 01
The accompanying consolidated financial statements of adidas AG and its subsidiaries (collectively
the “adidas Group” or the “Group”) as at December 31, 2009, are prepared in accordance with
International Financial Reporting Standards (IFRS), as adopted by the European Union, and the
additional requirements of German commercial law pursuant to § 315a section 1 HGB.
New standards and interpretations and amendments to existing standards and interpreta-
tions applicable for the financial year ending December 31, 2009 are:
IFRS 2 Amendment – Share-based Payment – Vesting Conditions and Cancellations (effective
date: January 1, 2009): This amendment had no impact on the Group’s financial statements.
IFRS 7 Amendments – Financial Instruments: Disclosures (effective date: January 1, 2009):
This amendment had no material impact on the Group’s financial statements.
IFRS 8 Operating Segments (effective date: January 1, 2009): This new standard had an impact
on the nature and extent of the Notes in the Group’s financial statements.
IAS 1 Presentation of Financial Statements – Revised (effective date: January 1, 2009): This
amendment had no material impact on the Group’s financial statements.
IAS 23 Borrowing Costs – Revised (effective date: January 1, 2009): This amendment had no
material impact on the Group’s financial statements.
IAS 27 Amendments – Consolidated and Separate Financial Statements – Cost of an Invest-
ment in a Subsidiary, Jointly Controlled Entity or Associate (effective date: January 1, 2009):
These amendments had no material impact on the Group’s financial statements.
IAS 32/IAS 1 Amendments – Financial Instruments: Presentation/Presentation of Financial
Statements – Puttable Financial Instruments and Obligations Arising on Liquidation (effec-
tive date: January 1, 2009): These amendments had no material impact on the Group’s financial
statements.
IFRIC 9/IAS 39 Amendments – Reassessment of Embedded Derivatives/Financial Instru-
ments: Recognition and Measurement – Embedded Derivatives (effective date: January 1, 2009):
These amendments had no impact on the Group’s financial statements.