Reebok 2009 Annual Report Download - page 73
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adidas Style Essentials is primarily dis-
tributed through mono-branded stores in
Asia and through key account partners in
North America, most European countries
and Japan.
All these labels have allowed adidas to
address all consumer and distribution
options in the sportswear arena. Y-3,
adidas SLVR and adidas Style Essentials
all bear the same logo, making it easier
for the consumer to recognise that this is
the brand’s fashion offering from adidas.
GROUP MANAGEMENT REPORT – OUR GROUP adidas Strategy 69
The adidas Style Essentials creative platform for spring/summer
2010 is about a state of mind and following our consumer on their
journey. The
campaign tags along with a group of young people
on their way through open
roads, city streets, crashing coastlines
and carefree travels. The campaign is mainly used within our
own stores as well as in stores of our wholesale partners. It will
experience a big presence in Asia and will be supported globally
through digital media.
adidas Style Essentials
Campaign 2010 C
05
Engineered in cooperation with three-time Olympic gold medallist
and two-time America’s Cup winner Jochen Schümann, the pictured
GORE-TEX® Paclite® Shell has a 28,000 mm water column rating for
wind- and waterproof protection without compromising breathability,
weight or pack volume. The spring/summer 2010 collection is the
seventh joint collection presented by Porsche Design Sport and
adidas. The collection is comprised of apparel and footwear as well
as accessories in the five categories of Driving, Golf, Running/Fitness,
Tennis and Water/Snow.
Porsche Design Sport
Spray Light Top P
06