Nokia 2015 Annual Report Download - page 39
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Business overview
37NOKIA IN 2015
Strategy
Nokia Technologies’ strategy consists of:
1)patent licensing, focused on licensing
standard-essential and other patents in the
Nokia Technologies portfolio to companies
inthe mobile devices market and beyond;
2)technology licensing, focused on licensing
proprietary technologies to enable our
customers to build better products;
3) brand partnerships, to help our customers
leverage the value of the Nokia brand in
consumer devices; and
4) incubation, focused on developing new
products and solutions in theareas of Digital
Media and Digital Health; all of these activities
are supported by Labs, its world-class
R&Dteam.
Sales and marketing
Nokia Technologies has signicant ongoing
R&D activities and an established patent
licensing program. Nokia Technologies
manages intellectual property as a technology
asset and seeks a return on its investments
bymaking its innovations available to the
markets through licensing activities and
transactions. Nokia Technologies currently
has more than 100 licensees, mainly for our
SEPs. Nokia Technologies is actively engaged
in sales and marketing in support of the OZO
virtual reality camera and related technology
solutions that enable fully immersive audio
and video experiences. Nokia Technologies is
also building sales and marketing capabilities
to support additional consumer and business-
to-business products.
Nokia Technologies sees further
opportunities in licensing its proprietary
technologies, intellectual property and brand
assets into telecommunications and adjacent
industries. This has enabled numerous
companies and businesses to benet from
our innovations in areas such as connectivity
andimaging. Over the past ten years, we have
also systematically licensed certain of our
proprietary technologies, which we have
decided not to reserve solely for our
internaluse.
Nokia Technologies
aimsto be a leader in
technology development
and licensing. We see a
world where billions of
devices will connect to
form intelligent systems,
and we see signicant
potential for our own
technologies and
intellectual property
inthat world.”