Nokia 2015 Annual Report Download - page 17
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Business overview
15NOKIA IN 2015
Respect is a key value of Nokia
We work openly and
collaboratively, seeking to
earnrespect from others.
Our values
We want to be proud of what we
achieve—and how we achieve it.
We pursue high performance,
aligned with our values. We
continuously pursue this with
thehighest integrity, in a human,
ethical and sustainable way.
Respect
Acting with uncompromising
integrity, we work openly and
collaboratively, seeking to earn
respect from others.
Challenge
We are never complacent, ask
tough questions, and push for
higher performance to deliver
theright results.
Achievement
We take responsibility, and are
accountable for driving quality,
setting high standards, and
striving for continuous
improvement.
Renewal
We constantly rene our skills,
learn and embrace new ways of
doing things, and adapt to the
world around us.
At Nokia, we have always focused on designing
technology in the service of people. We are
driven by our vision of expanding the human
possibilities of technology of the connected
world. We are committed to four core
strengths that distinguish how we design
anddeliver technology to help people thrive
inthe Programmable World:
1. Technology that thinks ahead
We deploy self-managing technology that
works invisibly in the background, and adapts
to anticipate people’s needs. The more
pervasive the network becomes, the more
discreetly and smartly it needs to work.
2. Making sophisticated
technology simple
We select, create, and apply technology
thoughtfully so that it is eortless and
intuitive to use for all customers and
endusers, regardless of the power and
complexity that lie beneath the technology.
3. Integrity of design and
execution
Our technology, networks, and data,
areresilient and dependable. Privacy and
security are built-in from the start, not as
anafterthought. Quality is designed into
everything we do, from our systems,
processes, and software interfaces, to the
service we provide customers. Integrity
iscritical for creating networks for the
Programmable World, and fundamental
towho weare, and how we operate.
4. Grounded in real life
We are realistic about how technology works
for people in their daily lives. Our innovation
isfocused on meeting real human needs to
positively impact the everyday experience
of people.