Nokia 2015 Annual Report Download - page 16
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14 NOKIA IN 2015
Nokia’s role in the
Programmable World
We are playing a leading role in shaping
the new revolution in connectivity and
digitization in which everyone, everything,
everywhere are connecting.
“We are enabling a new
type of network that
isversatile, intelligent,
and reliable; able to
simplify, optimize, and
automate the complex
ow of data; and to
transform the way
networks, data, and
technology intelligently
work to enrich ourlives.”
We call this revolution the Programmable
World, one in which there is renewed
opportunity to positively impact people’s
livesand the environment each day and
improve how we access and tap the power
ofconnectivity.
At Nokia, we are enabling a new type of
network that is versatile, intelligent, and
reliable in order to meet the huge demand on
network performance and access; to simplify,
optimize, and automate the complex ow of
data across the network; and to transform the
way networks, data, and technology not only
connect us, but intelligently work to enrich
ourlives.
In the Programmable World, where everyone
and everything becomes connected through
data from billions of sensors everywhere via
the internet, there is a fresh opportunity to
positively impact the way people live and
workeach day—to make the world more
productive, ecient, safe, healthy, smart,
andsustainable.
For example, the opportunity to transform
travel by connecting services with passengers
and public safety; to use smart metering and
intelligent energy applications to conserve
resources; and to automate nancial and
retailservices to simplify our lives.
However, we cannot just keep improving
today’s networks in the same way. We need a
new approach in which the network is not the
limiting factor, but the enabler and accelerator
with seemingly unlimited and ubiquitous
bandwidth that allows new services and
applications to ow without constraint.
The network needs distributed and
interconnected intelligence, with enormous
versatility in how its resources are controlled,
and the cognitive ability to self-organize
anddynamically adapt, in real time, to
meetdemand.