Nokia 2015 Annual Report Download - page 20

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Nokia’s strategy continued
18 NOKIA IN 2015
Leading in network infrastructure, converging
mobile, xed, IP and optical networks, optimized
by and for the Cloud
Expanding in adjacencies and gaining software
leadership for network optimization, service
innovation, and customer experience
enhancement
With a complete portfolio
spanning mobile, xed and
IP and optical networks, we
are a global market leader in
network infrastructure for
telecommunications operators.
We will continue to drive
protability by extracting
cost through our ultra-lean
operating model. We will also
enhance network eciency and
performance by converging
technologies from across our
business groups to create
one seamless network for all
services. By maximizing the
synergies across our products
and services—e.g., copper, ber,
LTE, and, in the future, 5G—we will
give our customers the exibility
to create customized broadband
access solutions to the most
economical point.
Our goal is to lead in the network
software platforms that will help
our customers extract greater
value from their network
infrastructure. We are building a
coherent suite of software and
services that bring together
Network Function Virtualization
(“NFV”), SDN, and advanced
applications and analytics,
toenable customers to more
easily manage, scale, automate,
secure, and monetize their
networks through intuitive
Cloud-based applications.
Other areas in which we will
leverage our converged portfolio
are Software Dened Networks
(“SDN”), Cloud transformation,
and backhaul solutions.
Furthermore, we will enhance our
leadership through innovation in
next-generation technologies: 5G
in mobile networks, TWDM-PON
and XG-FAST in xed networks,
and 400G/1TB-transport in
optical networks.
We have strong products and
services in this area including
subscriber management, device
management, IP Multimedia
Subsystems, and Customer
Experience Management, which
further build our strong operator
customer relationships and
leverage our infrastructure
expertise; and with CloudBand
and Nuage Networks products,
our software expertise extends
into the enterprise market.
Furthermore, we are developing
transversal platforms for
securityin IoT for connectivity
management and application
enablement, as well as for
analytics to provide network,
customer, and business
intelligence.
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