HSBC 2011 Annual Report Download - page 46

HSBC HOLDINGS PLC
Report of the Directors: Operating and Financial Review (continued)
Global businesses > Products and services
44
Products and services
Retail Banking and Wealth Management
RBWM offers its products and services to customers
based on their individual needs. Premier and Advance
services are targeted at mass affluent and emerging
affluent customers who value international
connectivity and benefit from our global reach and
scale. For customers who have simpler everyday
banking needs, we offer a full range of banking
products and services reflecting local requirements.
In addition, we are one of the largest card issuers
in the world, offering HSBC branded cards, co-
b
randed
cards with selected partners and private label (store)
cards.
Typically, customer offerings include personal
banking products (current and savings accounts,
mortgages and personal loans, credit cards, debit cards
and local and international payment services) and
wealth management services (insurance and
investment products and financial planning services).
• HSBC Premier provides preferential banking services and
global recognition to our mass affluent customers and their
immediate families with a dedicated relationship manager,
specialist wealth advice and tailored solutions. Customers can
access emergency travel assistance, priority telephone banking
and an online ‘global view’ of their Premier accounts around
the world.
• HSBC Advance provides a range of preferential products and
services customised to meet local needs. With a dedicated
telephone service, access to wealth advice and online tools to
support financial planning, it gives customers an online ‘global
view’ of their Advance accounts.
• Wealth Solutions & Financial Planning: a financial
planning process designed around individual customer needs
to help our clients to protect, grow and manage their wealth
through investment and wealth insurance products
manufactured by Global Asset Management, Global Markets
and HSBC Insurance and by selected third-party providers.
• Global Asset Management offers investment solutions to
individual investors, financial intermediaries and institutions
globally.
Customers can transact with the bank via a range of channels
such as internet banking and self-service terminals in addition to
traditional and automated branches and telephone service centres.
Commercial Banking
We segment our CMB business into Corporate, to
serve both corporate and mid-market companies with
more sophisticated financial needs, and Business
Banking, to serve small and medium-sized enterprises
(‘SME’s). This enables the development of tailored
customer propositions while adopting a broader view
of the entire commercial banking sector, from sole
traders to large corporations. This allows us to provide
continuous support to companies as they grow both
domestically and internationally, and ensures a clear
focus on internationally aspirant customers, who are
typically key to innovation and growth in market
economies.
We place particular emphasis on international
connectivity to meet the needs of our business
customers. We aim to be recognised as the ‘Leading
international trade and business bank’ by focusing on
faster-growing markets, enhancing collaboration with
GB&M, capturing growth in international SMEs and
driving efficiency gains through adopting a global
operating model.
• Lending: we offer a broad range of domestic and cross-
b
order
financing, including overdrafts, term loans and syndicated,
leveraged, acquisition and project finance. Asset finance is also
offered in selected countries.
• International trade and receivables finance: we provide
buyers and suppliers with products and services such as
documentary credits and collections, import and export
finance, guarantees and forfaiting to facilitate trade payments,
finance the trade cycle and help mitigate risk throughout the
supply chain. Our Receivables Finance proposition for
domestic and international customers is offered through an
extensive network.
• Payments and cash management: we are a leading
provider of domestic and cross-border payments, collections,
liquidity management and account services offering local,
regional and global solutions delivered via e-ena
b
led platforms
designed to address the current and future needs of our clients.
• GB&M: our CMB franchise represents a key client base for
GB&M products and services, including foreign exchange and
interest rate products, together with capital raising on debt and
equity markets and advisory services.
• Commercial cards: card issuing helps customers enhance
cash management, credit control and purchasing. Card
acquiring services enable merchants to accept credit and debit
card payments in person or remotely.
• Insurance: we offer business and financial protection, trade
insurance, employee benefits, corporate wealth management
and a variety of other commercial risk insurance products.