Chrysler 2014 Annual Report Download - page 56

54 2014 | ANNUAL REPORT
Overview of Our Business
Maserati
Maserati, a luxury vehicle manufacturer founded in 1914, became part of our business in 1993. We believe
that Maserati customers typically seek a combination of style, both in high quality interiors and external design,
performance, sports handling and comfort that come with a top of the line luxury vehicle. In 2013 the Maserati brand
has been re-launched by the introduction of the Quattroporte and Ghibli (luxury four door sedans), the first addressed
to the flagship large sedan segment and the second designed to address the luxury full-size sedan vehicle segment.
Maserati’s current vehicles also include the GranTurismo, the brand’s first modern two door, four seat coupe, also
available in a convertible version. In 2014 we showcased the Ermenegildo Zegna version of the Quattroporte, which
will be produced in a limited run of 100 vehicles to commemorate the brand’s 100th anniversary. In addition, we
expect to launch a luxury SUV in 2016. This luxury SUV has been designed on the same platform as the Quattroporte
and the Ghibli and will complete the Maserati’s product portfolio with full coverage of the global luxury vehicle market.
Further, we recently presented a sports car concept (the Maserati Alfieri) expected to be put into production in the
coming years.
The following tables show the distribution of Maserati sales by geographic regions as a percentage of total sales for
each year ended December 31, 2014, 2013 and 2012:
As a percentage
of 2014 sales
As a percentage
of 2013 sales
As a percentage
of 2012 sales
Europe Top 4 countries(1) 13% 9% 12%
U.S. 39% 41% 43%
Japan 4% 4% 5%
China 25% 26% 15%
Other countries 19% 20% 25%
Total 100% 100% 100%
(1) Europe Top 4 Countries by sales, includes Italy, UK, and Switzerland.
In 2014, a total of 32.8 thousand Maserati vehicles were sold to retail customers, an increase of 183 percent
compared to 2013, on the back of continued strong performance for the Quattroporte and Ghibli, resulting in an
increase of approximately 170 percent in the U.S., the brand’s number one market, and in China, the brand’s second
largest market, combined with a fourfold increase in Europe.
We sell our Maserati vehicles through a worldwide distribution network of approximately 364 Maserati dealers as of
December 31, 2014, that is separate from our mass-market distribution network.
FCA Bank provides access to retail customer financing for Maserati brand vehicles in Europe. In other regions, we rely
on local agreements with financial services providers for financing of Maserati brand vehicles.