Chrysler 2014 Annual Report Download - page 45

2014 | ANNUAL REPORT 43
The following chart sets forth the vehicle brands we sell in each mass-market regional segment:
NAFTA L ATAM APAC EMEA
Abarth X
Alfa Romeo X X X
Chrysler X X X X
Dodge X X X
Fiat X X X X
Fiat Professional X X
Jeep X X X X
Lancia X
Ram X X
Note: Presence determined by sales in the regional segment, if material, through dealer entities of our dealer network.
We also hold interests in companies operating in other activities and businesses that are not considered part of our seven
reportable segments. These activities are grouped under “Other Activities,” which primarily consists of companies that
provide services, including accounting, payroll, tax, insurance, purchasing, information technology, facility management
and security, to our Group as well as CNHI, manage central treasury activities (excluding treasury activities for FCA US,
which are handled separately) and operate in media and publishing (La Stampa daily newspaper).
Mass-Market Vehicle Brands
We design, engineer, develop, manufacture, distribute and sell vehicles and service parts under 11 mass-market brands
and designations. We believe that we can continue to increase our vehicle sales by building the value of our mass-market
brands in particular by ensuring that each of our brands has a clear identity and market focus. In connection with our
multi-year effort to clearly define each of our brands’ identities, we have launched several advertising campaigns that
have received industry accolades. We are reinforcing our effort to build brand value by ensuring that we introduce new
vehicles with individualized characteristics that remain closely aligned with the unique identity of each brand.
Abarth: Abarth, named after the company founded by Carlo Abarth in 1949, specializes
in performance modification for on-road sports cars since the brand’s re-launch in 2007
through performance modifications on classic Fiat models such as the 500 (including
the 2012 launch of the Fiat 500 Abarth) and Punto, as well as limited edition models that
combine design elements from luxury brands such as the 695 Edizione Maserati and 695
Tributo Ferrari, for consumers seeking customized vehicles with steering and suspension
geared towards racing.
Alfa Romeo: Alfa Romeo, founded in 1910, and part of the Group since 1986, is known
for a long, sporting tradition and Italian design. Vehicles currently range from the three door
premium MiTo and the lightweight sports car, the 4c, to the compact car, the Giulietta.
The Alfa Romeo brand is intended to appeal to drivers seeking high-level performance and
handling combined with attractive and distinctive appearance.
Chrysler: Chrysler, named after the company founded by Walter P. Chrysler in 1925,
aims to create vehicles with distinctive design, craftsmanship, intuitive innovation and
technology standing as a leader in design, engineering and value, with a range of vehicles
from mid-size sedans (Chrysler 200) to full size sedans (Chrysler 300) and minivans
(Town & Country).
Dodge: With a traditional focus on “muscle car” performance vehicles, the Dodge
brand, which began production in 1914, offers a full line of cars, CUVs and minivans,
mainly in the mid-size and large size vehicle market, that are sporty, functional and
innovative, intended to offer an excellent value for families looking for high performance,
dependability and functionality in everyday driving situations.