Chrysler 2014 Annual Report Download - page 135

2014 | ANNUAL REPORT 133
Responsibility to local communities
The Group actively contributes to the advancement of local communities through initiatives that, in line with
the Fiat Chrysler Automobiles (FCA) Guidelines for Investment in Local Communities, are also consistent with
the characteristics and positioning of the Group and its brands. Depending on the scope and level of financial
commitment, projects are approved and managed either centrally or locally by the relevant plant, company or brand.
Initiatives primarily target communities around the Group’s industrial sites and, from time to time, also include
responses to natural disasters in other geographic areas. Social initiatives primarily take the form of investment in
targeted projects, planned in collaboration with local stakeholders, which contribute to the long-term development
of the local community. In addition to monetary contributions, the Group’s investment also often includes employees
volunteering their time and knowledge on projects that address community development, education, the environment
and basic social needs.
Particular attention has been given to educational initiatives, which accounted for 52.9% of more than €24 million
contributed in 2014, as education is vital to the sustainable development and quality of life in local communities. The
Group has set specific targets for 2020 to advance education and training among youth, with a particular focus on
programs designed to expand science, technology, engineering and math skills and opportunities, including initiatives
that address innovation, mobility and environmental issues.
Specific indicators are used to measure the impact and effectiveness of local community initiatives and identify
opportunities for further development.