Chrysler 2014 Annual Report Download - page 44

42 2014 | ANNUAL REPORT
Overview of Our Business
Overview of Our Business
We design, engineer, develop and manufacture vehicles, components and production systems worldwide through
165 manufacturing facilities around the world and 85 research and development centers.
Our activities are carried out through seven reportable segments: four regional mass-market vehicle segments, the
Ferrari and Maserati luxury brand segments and a global Components segment, as discussed below.
Our four regional mass-market vehicle reportable segments deal with the design, engineering, development,
manufacturing, distribution and sale of passenger cars, light commercial vehicles and related parts and services in
specific geographic areas: NAFTA (U.S., Canada, Mexico and the Caribbean islands), LATAM (South and Central
America), APAC (Asia and Pacific countries) and EMEA (Europe, Middle East and Africa). We also operate on a global
basis in the luxury vehicle and components sectors. In the luxury vehicle sector, we have the operating segments
Ferrari and Maserati, while in the components sector we have the operating segments Magneti Marelli, Teksid and
Comau. The operating segments in the components sector did not meet the quantitative thresholds required in IFRS
8 – Operating segments for separate disclosure, consequently, based on their characteristics and similarities, they
are presented as one reportable segment: “Components”. We support our mass-market vehicle sales with the sale
of related service parts and accessories, as well as service contracts, under the Mopar brand name. In support of
our vehicle sales efforts, we make available dealer and retail customer financing either through subsidiaries or joint
ventures and through strategic commercial arrangements with third party financial institutions.
For our mass-market brands, we have centralized design, engineering, development and manufacturing operations,
which allow us to efficiently operate on a global scale.
The following list sets forth our reportable segments:
(i) NAFTA: our operations to support distribution and sales of mass-market vehicles in the United States, Canada,
Mexico and Caribbean islands, the segment that we refer to as NAFTA, primarily through the Chrysler, Dodge, Fiat,
Jeep and Ram brands.
(ii) LATAM: our operations to support the distribution and sale of mass-market vehicles in South and Central America,
the segment that we refer to as LATAM, primarily under the Chrysler, Dodge, Fiat, Jeep and Ram brands, with the
largest focus of our business in the LATAM segment in Brazil and Argentina.
(iii) APAC: our operations to support the distribution and sale of mass-market vehicles in the Asia Pacific region
(mostly in China, Japan, Australia, South Korea and India), the segment we refer to as APAC, carried out in the
region through both subsidiaries and joint ventures, primarily under the Abarth, Alfa Romeo, Chrysler, Dodge, Fiat
and Jeep brands.
(iv) EMEA: our operations to support the distribution and sale of mass-market vehicles in Europe (which includes
the 28 members of the European Union and the members of the European Free Trade Association), the Middle
East and Africa, the segment we refer to as EMEA, primarily under the Abarth, Alfa Romeo, Chrysler, Fiat, Fiat
Professional, Jeep and Lancia brand names.
(v) Ferrari: the design, engineering, development, manufacturing, worldwide distribution and sale of luxury vehicles
under the Ferrari brand. On October 29, 2014, we announced our intention to separate Ferrari from FCA.
(vi) Maserati: the design, engineering, development, manufacturing, worldwide distribution and sale of luxury vehicles
under the Maserati brand.
(vii) Components: production and sale of lighting components, engine control units, suspensions, shock absorbers,
electronic systems, and exhaust systems and activities in powertrain (engine and transmissions) components,
engine control units, plastic molding components and in the after-market carried out under the Magneti Marelli
brand name; cast iron components for engines, gearboxes, transmissions and suspension systems, and aluminum
cylinder heads under the Teksid brand name; and design and production of industrial automation systems and
related products for the automotive industry under the Comau brand name.