Chrysler 2014 Annual Report Download - page 53

2014 | ANNUAL REPORT 51
For the Years Ended December 31,
EMEA Light Commercial
Vehicles
2014(1)(2)(3) 2013(1)(2)(3) 2012(1)(2)(3)
Group Sales Market Share Group Sales Market Share Group Sales Market Share
Thousands of units (except percentages)
Europe* 197 11.5% 182 11.6% 185 11.7%
Other EMEA** 68 — 68 — 72 —
Total 265 — 250 — 257 —
* 28 members of the European Union and members of the European Free Trade Association.
** Market share not included in Other EMEA because our presence is less than one percent.
(1) Certain fleet sales accounted for as operating leases are included in vehicle sales.
(2) Our estimated market share data is presented based on the national Registration Offices databases on products categorized under light
commercial vehicles.
(3) Sale data includes vehicle sales by our joint venture in Turkey.
The following table summarizes our new vehicle market share information and our principal competitors in Europe, our
largest market in the EMEA segment:
For the Years Ended December 31,
Europe-Passenger Cars* 2014(*) 2013(*) 2012(**)
Automaker Percentage of industry
Volkswagen 25.5% 25.1% 24.8%
PSA 10.7% 10.9% 11.7%
Renault 9.5% 8.9% 8.4%
GM 7.1% 7.9% 8.1%
Ford 7.3% 7.3% 7.5%
BMW 6.4% 6.4% 6.4%
FCA 5.9% 6.0% 6.4%
Daimler 5.4% 5.5% 5.2%
Toyota 4.3% 4.4% 4.3%
Other 17.9% 17.6% 17.2%
Total 100.0% 100.0% 100.0%
* Including all 28 European Union (EU) Member States and the 4 European Free Trade Association, or EFTA member states.
** Including all 27 European Union (EU) Member States and the 4 European Free Trade Association, or EFTA member states.
(1) Market share data is presented based on the European Automobile Manufacturers Association, or ACEA Registration Databases, which also
includes Ferrari and Maserati within our Group.
In 2014, there was an improvement in passenger car industry volumes in Europe (EU28+EFTA), with unit sales
increasing 5.4 percent over the prior year to a total of 13 million, although still well below the pre-crisis level of
approximately 16 million units in 2007. As a result of production over-capacity, however, significant price competition
among automotive OEMs continues to be a factor, particularly in the small and mid-size segments. Volumes were also
higher in the light commercial vehicle, or LCV, segment, with industry sales up 9.6 percent year-over-year to about
1.72 million units, following two consecutive years with industry volumes stable at around 1.6 million units. In 2014,
Fiat Professional, FCA’s LCV brand in Europe, introduced the sixth generation of its highly successful
Fiat Ducato, which has sold 2.7 million units since the nameplate was launched in 1981. The Ducato continued its
strong performance in 2014, taking the lead in the OEM ranking in its segment in Europe for the first year ever, and
registering a further increase in market share - which has grown steadily since 2008 - to an all-time record of 20.9
percent. Fiat Professional also operates in Russia through wholly-owned subsidiaries. We also operate through joint
ventures and other cooperation agreements.