Chrysler 2014 Annual Report Download - page 49

2014 | ANNUAL REPORT 47
NAFTA Segment Mass-Market Dealer and Customer Financing
In the NAFTA segment, we do not have a captive finance company or joint venture and instead rely upon
independent financial service providers, primarily our strategic relationship with Santander Consumer USA Inc.,
or SCUSA, to provide financing for dealers and retail customers in the U.S. Prior to the agreement with SCUSA,
we principally relied on Ally Financial Inc., or Ally, for dealer and retail financing and support. Additionally, we have
arrangements with a number of financial institutions to provide a variety of dealer and retail customer financing
programs in Canada. There are no formal retail financing arrangements in Mexico at this time, although CF Credit
Services, S.A. de C.V. SOFOM E.R., or CF Credit, provides nearly all dealer financing and about half of all retail
financing of our products in Mexico.
In February 2013, we entered into a private label financing agreement with SCUSA, or the SCUSA Agreement, under
which SCUSA provides a wide range of wholesale and retail financial services to our dealers and retail customers
in the U.S., under the Chrysler Capital brand name. The financial services include credit lines to finance dealers’
acquisition of vehicles and other products that we sell or distribute, retail loans and leases to finance retail customer
acquisitions of new and used vehicles at dealerships, financing for commercial and fleet customers, and ancillary
services. In addition, SCUSA offers dealers construction loans, real estate loans, working capital loans and revolving
lines of credit.
The SCUSA Agreement has a ten year term from February 2013, subject to early termination in certain circumstances,
including the failure by a party to comply with certain of its ongoing obligations under the SCUSA Agreement. In
accordance with the terms of the agreement, SCUSA provided us an upfront, nonrefundable payment in May 2013
which is being amortized over ten years.
Under the SCUSA Agreement, SCUSA has certain rights, including limited exclusivity to participate in specified
minimum percentages of certain retail financing rate subvention programs. SCUSA’s exclusivity rights are subject to
SCUSA maintaining price competitiveness based on market benchmark rates to be determined through a steering
committee process as well as minimum approval rates.
The SCUSA Agreement replaced an auto finance relationship with Ally, which was terminated in 2013. As of
December 31, 2014, Ally was providing wholesale lines of credit to approximately 39 percent of our dealers in the U.S.
For the year ended December 31, 2014, we estimate that approximately 82 percent of the vehicles purchased by our
U.S. retail customers were financed or leased through our dealer network, of which approximately 48 percent were
financed or leased through Ally and SCUSA.
LATAM
LATAM Sales and Competition
The following table presents our mass-market vehicle sales and market share in the LATAM segment for the periods
presented:
For the Years Ended December 31,
2014(1) 2013(1) 2012(1)
LATAM Group Sales Market Share Group Sales Market Share Group Sales Market Share
Thousands of units (except percentages)
Brazil 706 21.2% 771 21.5% 845 23.3%
Argentina 88 13.4% 111 12.0% 85 10.6%
Other LATAM 37 3.0% 51 3.6% 51 3.7%
Total 830 16.0% 933 15.8% 982 16.8%
(1) Our estimated market share data presented are based on management’s estimates of industry sales data, which use certain data provided
by third-party sources, including IHS Global Insight, National Organization of Automotive Vehicles Distribution and Association of Automotive
Producers.