Reebok 2008 Annual Report Download - page 9
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> 35 %
Controlled space > 35% of sales Controlled space is becoming
one of our most dynamic business models. Encompassing
own-retail stores, e-commerce and retail space management
such as shop-in-shops – expanding these initiatives is a key
component of providing the highest level of customer service
to our retail partners and deepening our connection with
the consumer. Our goal is to have at least 35% of our sales in
controlled space. And our game plan will take us there.
Distribution
adidas Group
The fi rst moment of truth. Brand statement. Right product. Right store.
Right time. Closest to the consumer.
1
Stay
No.