Reebok 2008 Annual Report Download - page 38

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034 To Our Shareholders Operational and Sporting Highlights 2008
Operational and Sporting Highlights 2008
First quarter
14.01. Picture 01 adidas and AC Milan announce the extension of their sponsorship deal until the end
of 2017. With the new agreement, adidas and AC Milan continue their strong partnership that
started in 1998. 27.01. adidas sponsored athlete Novak Djokovic wins the Australian Open.
30.01. Picture 02 adidas and Diesel present their landmark product collaboration “adidas Originals
Denim by Diesel” marking the kick-off of their multi-year collaboration. 03.02. Picture 03 Reebok
sponsored New York Giants quarterback Eli Manning wins the Super Bowl Most Valuable Player
trophy, just one year after his brother Peyton Manning. 06.02. adidas opens its fi rst Y-3 fl agship
store in New York. 11.02. adidas and numerous international football stars unveil the F50 TUNIT ™
in Barcelona, Spain. This unique boot is the third generation of the successful F50 concept.
15.02. adidas sponsors the 2008 NBA All-Star Weekend in New Orleans.
21.02. Celebrating fun, ambitious, real women from around the world, Reebok launches the
Freestyle World Tour Collection. 04.03. Picture 04 TaylorMade-adidas Golf introduces the Tour Burner ®
driver. 06.03. Picture 05 adidas and Samsung launch miCoach, a revolutionary training system which
collects athletes’ personal data and turns it into individual training plans. 18.03. Reebok and Dick’s
Sporting Goods announce a new apparel partnership via shop-in-shops throughout all Dick’s stores
in the USA. 25.03. Reebok launches its global marketing campaign “Your Move”, which aims to
evolve Reebok’s positioning as the brand that celebrates individuality. 30.03. adidas has three of the
top four No. 1 seeded teams in the Final Four of the NCAA March Madness, including the winning
team of the University of Kansas Jayhawks.
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