Reebok 2008 Annual Report Download - page 49
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adidas
(72% of Group sales)
Reebok
(20% of Group sales)
TaylorMade-adidas Golf
(8% of Group sales)
Sport Performance (80% of adidas sales)
The guiding principle of the adidas Sport Performance Division
is to equip all athletes to achieve their “impossible”. adidas Sport
Performance brings its passion for great products to athletes
in all sports and mainly focuses on four key categories globally:
football, running, training and basketball.
Reebok (80% of Reebok sales)
Inspired by its roots in sport and women’s fi tness, Reebok is
a global brand that is committed to developing innovative products
which will allow Reebok to own Women’s Fitness, challenge the
Men’s Sport category and revive its Classics heritage.
Sport Style (20% of adidas sales)
The Sport Style Division is the home of Originals, defi ned as authentic
sportswear, the Fashion Group, which is the future of sportswear, and
Style Essentials, the fresh sport-inspired label made accessible for
style-adopting youth. Together they offer consumers products from
street fashion to high fashion, all uniquely inspired and linked to sport.
Reebok-CCM Hockey (9% of Reebok sales)
Reebok-CCM Hockey is one of the world’s largest designers,
manu facturers and marketers of hockey equipment and apparel
with two of the world’s most recognised hockey brand names:
Reebok Hockey and CCM Hockey.
Rockport (11% of Reebok sales)
Building on nearly four decades of engineering expertise and
a commitment to innovation, Rockport designs and markets dress,
casual and outdoor footwear as well as apparel and accessories
that fuse dynamic technology and modern style.
TaylorMade (70% of TaylorMade-adidas Golf sales)
TaylorMade is a leader in the industry and the number one
metalwood supplier. It focuses on consumers who seek the most
innovative, perfor mance-enhancing golf equipment available,
including techno logically superior drivers, fairway woods, irons,
putters and balls.
adidas Golf (30% of TaylorMade-adidas Golf sales)
adidas Golf targets active, serious, athletic-minded golfers who
understand that the right technologies can dramatically improve
the per for mance of golf footwear and apparel.
Ashworth (acquired in November 2008)
Ashworth is a leading designer of men’s and women’s golf-inspired
lifestyle sportswear distributed internationally in golf pro shops
and resorts as well as upscale department and speciality stores.
Group Brands and Divisions
adidas Group Annual Report 2008 045