Reebok 2008 Annual Report Download - page 40

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036 To Our Shareholders Operational and Sporting Highlights 2008
Third quarter
01.07. TaylorMade-adidas Golf equipment once again contributes prominently to victories at major
golf tournaments. The winners of the Buick Open, Commerce Bank Championship and the
US Women’s Open all rely on TaylorMade-adidas Golf. 01.07. Picture 10 Reebok and driving ace
Lewis Hamilton announce a multi-year partnership and at the same time unveil Reebok’s new
SmoothFit ™ training and apparel range. 05.07. Picture 11 The world’s biggest adidas store opens in
Beijing, China, taking the retail experience to a new level. 06.08. Picture 12 TaylorMade launches
www.myTPball.com, a programme that gives golfers the opportunity to design and order their own
golf balls. 08.08. Picture 13 The Beijing 2008 Olympic Games begin. As the Offi cial Sportswear Partner
adidas celebrates its Olympic heritage and underlines its leading position in the fastest-growing
sportswear market in the world. In total, more than 3,000 athletes compete in adidas products and
adidas provides products for 27 out of the 28 Olympic sports.
17.08. adidas swimmer Britta Steffen wins her second Gold Medal and sets another Olympic record.
29.08. Reebok Hockey announces its partnership with the National Hockey League (NHL) for the
2008 NHL Premiere Series in Europe and unveils its 2009 global hockey product line. 03.09. The
adidas Group annual report “United by Sport” is awarded “Best Annual Report 2008” by “manager
magazin”. 04.09. The new homepage www.adidas.com highlights different campaigns and products
and offers an individualisable appearance for every country. 08.09. adidas and the Russian Football
Union (RFU) announce a long-term partnership under which adidas supplies all RFU national teams.
20.09. Picture 14 adidas Originals, Y-3 and adidas by Stella McCartney present their spring / summer
’09 collections during the Fashion Week in Milan, New York and London, respectively. 28.09. Picture 15
adidas sponsors the 35th Berlin Marathon where Haile Gebrselassie again breaks his own world
record.
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