Reebok 2008 Annual Report Download - page 16

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In the following interview, Herbert Hainer, In the following interview, Herbert Hainer,
adidas Group CEO and Chairman, reviews 2008 adidas Group CEO and Chairman, reviews 2008
and discusses the Group’s strategic and and discusses the Group’s strategic and
fi nancial outlook.fi nancial outlook.
Interview with the CEO
In 2008, the adidas Group delivered a strong fi nancial
per formance. Positive momentum in the adidas and
TaylorMade-adidas Golf segments propelled the Group
to a 9 % currency- neutral sales increase and 20 % earnings
per share growth. 2009, however, will be a challenging
year. Nevertheless, the adidas Group is sticking to its
“game plan”. With strong market positions around the
globe and a full pipeline of exciting new brand initiatives,
the Group is ready to take advantage of the opportunities
these diffi cult times present. Herbert Hainer
CEO and Chairman of the Executive Board
012 To Our Shareholders Interview with the CEO