Reebok 2008 Annual Report Download - page 14
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14 Kapitel Head II
We are driven by our passion for sports. And have been
for more than 60 years. Our Group is defi ned by enthu-
siasm, ambition and persistence. Like every athlete,
we set ourselves ambitious goals and give our all to
achieve them. We’ve made this experience our own.
Strong brands, innovative products, timeless designs
and ground-breaking technologies are the key to our
success. And so is our strategy: