Reebok 2008 Annual Report Download - page 39

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adidas Group Annual Report 2008 035
Second quarter
02.04. adidas and the Ajax Amsterdam football club announce the extension of their sponsorship
deal until 2019. 18.04. adidas opens a Performance Centre and an Originals Store in Roppongi Hills,
Tokyo. TaylorMade-adidas Golf also opens a new store in the same building complex on the same
day. 19.04. Picture 06 TaylorMade-adidas Golf presents its new Tour Burner
® campaign featuring the
most important characteristics of its top metalwood. 22.04. adidas launches the football campaign
“Dream Big”, in which the world’s biggest football stars meet the world’s smallest football teams.
25.04. Reebok launches its new website www.reebok.com. 17.05. Reebok sponsors the 25th “Avon
Running” women’s run in Berlin with over 13,000 participants. 20.05. Picture 07 Reebok’s running
shoe “Premier SmoothFit ™ Cushion” is awarded the Plus X seal for innovation by the Plus X Award,
Europe’s biggest technology contest. 28.05. Reebok announces that three future NFL players,
Joe Flacco, Kenny Phillips and Dan Connor, have signed multi-year endorsement agreements.
28.05. adidas launches mi Originals, a customisation tool that offers consumers the chance to
design their own individual lifestyle products. 07.06. The European Football Championship kicks off
in Basel, Switzerland. With Germany, France, Spain, Romania and Greece, adidas sponsors a total
of fi ve teams at UEFA EURO 2008 ™. 07.06. adidas sponsored athlete Ana Ivanovic wins the French
Open. 10.06. Nearly 40 analysts and investors join the Group’s CFO Robin J. Stalker and Investor
Relations team for an Investor Field Trip to China. Store and factory visits as well as extensive
presentations outline the Group’s strategy in Asia. 17.06. Picture 08 The Boston Celtics with adidas
superstar Kevin Garnett win the NBA Finals. 29.06. Picture 09 With Spain and Germany, adidas has
two teams competing head-to-head for the European Championship title. Spain wins this three-
striped Final.
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