Reebok 2008 Annual Report Download - page 139
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Outdoor Campaign 2009
adidas
To strengthen adidas’ positioning as the athletic brand in the outdoor market, adidas is
launching a new range of products aimed specifi cally at outdoor athletes. The world record-
breaking speed-climbing Huber brothers, Alexander and Thomas, are the epitome of speed
and agility on the mountainside and are ideal testimonials for the new range of adidas Terrex
footwear and apparel. The campaign launches in March 2009.
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