Reebok 2008 Annual Report Download - page 137
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133
Air Cooled Training
adidas
CLIMACOOL
® is a series of material placements and constructions that work together to help
maintain an athlete’s body temperature at a desired 37 degrees. In 2009, adidas will communi-
cate a complete men’s training offer which will be supported by a campaign highlighting the key
benefi ts of the CLIMACOOL
® offering. The central theme of the campaign “Air Cooled Training”
emphasises that when your body is air cooled, you stay cool, comfortable and dry.