Reebok 2008 Annual Report Download - page 140
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Celebrate Originality
adidas
2009 marks the 60th anniversary of adidas. In keeping with this important milestone, adidas
unveiled its largest global brand campaign ever for adidas Originals under the banner of
“Celebrate Originality”. The campaign is set against the backdrop of a house party hosting an
eclectic mix of people from the worlds of music, fashion and sport. The campaign launched
in the USA in November 2008 and in the rest of the world in January 2009.