Reebok 2008 Annual Report Download - page 48
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We are a global organisation
that is socially and environmentally
responsible, creative and fi nancially
rewarding for our employees and
shareholders.
We are innovation and design leaders
who seek to help athletes of all skill
levels achieve peak performance with
every product we bring to market. We are consumer focused
and therefore we continuously improve
the quality, look, feel and image of our
products and our organisational struc-
tures to match and exceed consumer
expectations and to provide them with
the highest value.
We are dedicated
to consistently delivering
outstanding fi nancial results.
We are committed
to continuously strengthening
our brands and products
to improve our competitive
posi tion.
Corporate Mission Statement
The adidas Group strives to be the global leader in the sporting goods industry
with sports brands built on a passion for sports and a sporting lifestyle.
044 Group Management Report – Our Group Structure and Strategy — Corporate Mission Statement — Group Brands and Divisions