Reebok 2008 Annual Report Download - page 41

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adidas Group Annual Report 2008 037
Fourth quarter
13.10. TaylorMade-adidas Golf enters into a defi nitive agreement to acquire all of the outstanding
shares of Ashworth, Inc. and successfully completes the tender offer on November 18, 2008.
22.10. Picture 16 adidas launches its global basketball campaign “NBA Tested. Brotherhood Ready”.
This campaign features NBA All-Stars such as Gilbert Arenas, Dwight Howard, Tracy McGrady,
Tim Duncan and Kevin Garnett. 31.10. Picture 17 With new products, initiatives and the support of
extreme climbers Alexander and Thomas Huber, adidas kicks off the new outdoor season.
03.11. Reebok unveils a giant portrait of Formula One Champion Lewis Hamilton by the iconic
London landmark of Tower Bridge to celebrate the sporting star‘s fantastic year. 10.11. Picture 18
TaylorMade-adidas Golf Tour Staff professional Sergio Garcia wins the HSBC Champions event in
Shanghai and moves up to number two in the Offi cial World Golf Ranking. 12.11. adidas Running is
internationally recognised by the world’s leading running magazine Runner’s World, winning two
awards at their year-end summit in New York.
19.11. Picture 19 Reebok launches its fi rst ever pop-up store “Reebok Flash” in New York. Around
3,000 feet of gallery space create an incredible retail installation featuring selected Reebok products.
24.11. adidas and the International Association of Athletics Federations (IAAF) formally announce an
11-year partnership granting adidas the worldwide sponsorship rights for all IAAF World Athletics
Series events until 2019. 25.11. Picture 20 Celebrating the 60th anniversary of the iconic adidas brand,
adidas unveils “60 Years of Soles and Stripes”, its largest global brand campaign ever for adidas
Originals. 28.11. adidas and the New Zealand Rugby Union (NZRU) announce the extension of their
long-term sponsorship contract until 2019. 08.12. adidas and United Kingdom Athletics (UKA)
announce the extension of their partnership for the next fi ve years. 16.12. Reebok announces a new
long-term partnership with the Russian football club CSKA Moscow. 29.12. Picture 21 adidas sponsored
David Beckham joins AC Milan for his loan spell with the Italian club.
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2019
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