Reebok 2008 Annual Report Download - page 142

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138 Products and Campaigns Reebok
28 %
more muscle activity for
the gluteus maximus
The EasyTone ™ activates the
gluteus maximus more than a
traditional walking shoe.
EasyTone™
Reebok
EasyTone ™ is Reebok’s new technology for women’s fi tness that
allows women to “take the gym with them”. EasyTone ™ helps tone
key leg muscles with balance pods that are built under the heel and
forefoot of the shoes. With every step, the balance pods are designed
to create natural instability. By forcing muscles to adapt, the shoe
naturally encourages toning of key leg muscles.
11 %
more activity for key muscles
in the calves and hamstrings
The EasyTone ™ activates key
leg muscles and tones them
with every step, acting as your
personal gym-on-the-go.