Reebok 2008 Annual Report Download - page 144

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140 Products and Campaigns Reebok
The Pump ™
Reebok
Pump ™ is Reebok’s most recognisable product technology and was
fi rst introduced in a basketball shoe called “The Pump ™” in 1989. The
technology includes an internal infl ation mechanism that regulates a
unique cushioning fi t in the upper. The Pump ™ will celebrate its 20th
anniversary in 2009. To honour the heritage and design of The Pump™,
Reebok will launch a limited edition of The Pump ™ anniversary shoes
with exclusive retail collaboration partners starting late 2009.
20
retailers
Reebok has partnered with 20
selected retailers around the world
to develop custom collaborations of
The Pump ™ that will be exclusively
designed and launched in their
stores in limited quantities.
20 years
Reebok celebrates another mile-
stone of its sports heritage in 2009:
the 20th anniversary of the iconic
Pump ™.