Reebok 2008 Annual Report Download - page 66

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Major locations and promotion partnerships
The adidas Group sells products in virtually
every country around the world. As at Decem-
ber 31, 2008, the Group had 190 subsidiaries
worldwide with our headquarters located in
Herzogenaurach, Germany. Our Group has
also assembled an unparalleled portfolio of
promotion partnerships around the world,
including sports associations, events, teams
and individual athletes. Our Group’s most
important locations and upcoming sporting
events are highlighted on the world map.
Major locations
Europe
01 adidas Group Headquarters
Herzogenaurach, Germany
02 Reebok Europe
Amsterdam, Netherlands
03 TaylorMade-adidas Golf Europe
Basingstoke, UK
04 adidas International Trading
Amsterdam, Netherlands
05 adidas International Marketing
Amsterdam, Netherlands
North America
06 adidas North America
Portland/Oregon, USA
07 Reebok International Headquarters
Canton/Massachusetts, USA
08 The Rockport Company Headquarters
Canton/Massachusetts, USA
09 Reebok–CCM Hockey Headquarters
Montreal/Quebec, Canada
10 TaylorMade-adidas Golf Headquarters
Carlsbad/California, USA
11 Sports Licensed Division Headquarters
Canton/Massachusetts, USA
Asia
12 adidas Group Asia
Hong Kong, China
13 TaylorMade-adidas Golf Asia
Tokyo, Japan
14 adidas Sourcing
Hong Kong, China
Latin America
15 adidas Group Latin America
Panama City, Panama
Promotion partnerships
A IHF Men’s World Championship, Croatia
January 16 – February 1, 2009
adidas Offi cial Partner of International Handball Federation
B NHL All-Star Game, Montreal/Quebec, Canada
January 25, 2009
Reebok-CCM Hockey Exclusive Licensee of National Hockey League
C NFL Super Bowl, Tampa/Florida, USA
February 1, 2009
Reebok Offi cial Outfi tter of National Football League
D NBA All-Star Game, Phoenix/Arizona, USA
February 15, 2009
adidas Offi cial Outfi tter of National Basketball Association
E Boston Marathon, Boston/Massachusetts, USA
April 20, 2009
adidas Offi cial Apparel and Footwear Outfi tter
F Flora London Marathon, London, UK
April 26, 2009
adidas Offi cial Sponsor
G French Open, Paris, France
May 24 – June 7, 2009
adidas Offi cial Partner of Roland Garros
H UEFA Champions League Final, Rome, Italy
May 27, 2009
adidas Offi cial Ball Supplier for UEFA Champions League
I ICC World Twenty20, UK
June 5 – 21, 2009
adidas Offi cial Supplier of Australia and England cricket teams
J FIFA Confederations Cup, South Africa
June 14 – 28, 2009
adidas Offi cial Partner of Fédération Internationale de Football
Association
K MLB All-Star Game, St. Louis/Missouri, USA
July 14, 2009
Reebok Offi cial Licensee of Major League Baseball fan and lifestyle
apparel and Offi cial Authentic Collection Footwear Supplier
L IAAF World Championships, Berlin, Germany
August 15 – 23, 2009
adidas Offi cial Sponsor of International Association of Athletics
Federations
M real,– Berlin Marathon, Berlin, Germany
September 20, 2009
adidas Offi cial Partner
062 Group Management Report – Our Group Structure and Strategy — Major Locations and Promotion Partnerships