Reebok 2008 Annual Report Download - page 2

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Our Brand Portfolio
adidas has a clear mission – “to be the leading sports brand
in the world”. To accomplish this mission, the brand comprises
two divisions that reflect two distinct market segments: Sport
Performance and Sport Style. Product and marketing initiatives
at adidas primarily focus on five global priorities: football,
running, training, basketball and Originals.
Inspired by its roots in sports and women’s fitness, Reebok
is a global brand that is committed to developing innovative
products which will allow Reebok to own Women’s Fitness,
challenge Men’s Sport and revive Classics. The Reebok
segment also comprises the brands Reebok-CCM Hockey
and Rockport.
TaylorMade-adidas Golf is a leader in the industry and the
number one metalwood supplier. It focuses on consumers
who seek the most innovative, performance-enhancing golf
equipment available, including technologically superior clubs,
balls, footwear and apparel. TaylorMade-adidas Golf markets
products under the brand names TaylorMade, adidas Golf and
Ashworth.
adidas
2008 2007 Change
Net sales € in millions 7,821 7,113 10%
Gross profi t € in millions 3,802 3,370 13%
Gross margin 48.6% 47.4% 1.2pp
Operating profi t € in millions 1,098 920 19%
Operating margin 14.0% 12.9% 1.1pp
Number of employees 23,202 18,678 24.2%
Reebok
2008 2007 Change
Net sales € in millions 2,148 2,333 (8%)
Gross profi t € in millions 795 902 (12%)
Gross margin 37.0% 38.7% (1.7pp)
Operating profi t € in millions (7) 109 (106%)
Operating margin (0.3%) 4.7% (5.0pp)
Number of employees 8,189 6,751 21.3%
TaylorMade-adidas Golf
2008 2007 Change
Net sales € in millions 812 804 1%
Gross profi t € in millions 359 360 (0%)
Gross margin 44.3% 44.7% (0.5pp)
Operating profi t € in millions 78 65 20%
Operating margin 9.6% 8.1% 1.5pp
Number of employees 1,852 1,393 33.0%
Rounding differences may arise in percentages and totals.