Chrysler 2009 Annual Report Download - page 97

REPORT ON
OPERATIONS
OPERATING
PERFORMANCE
BY SECTOR
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The year-on-year decline experienced in North America (-13.7% over 2008) - Ferrari’s number one market
again in 2009 with 1,467 type-approved vehicles being sold (23.4% of worldwide sales) - was partly offset
by increased sales to the Middle East and Africa (+28.7% with 471 deliveries to end customers). The main
European markets, principally Germany (644 deliveries to end customers) and Italy (655), posted decreases
over 2008 of 9.8% and 9.2% respectively, partially offset by increases for Switzerland (+13.8% to 330
units), Belgium (+19.6% with 128 vehicles sold) and France (+9% to 353 units). There was notable growth
also in Austria, the Czech Republic and Romania, where a combined total of 139 vehicles were delivered,
representing a rise of 35%. The Asia Pacific region also made a vital contribution with a total of 1,117 cars
being delivered to end customers (+2.6% over 2008), of which 502 were in Japan (+15.9% over 2008) and
349 in China and Hong Kong (+5%).
In 2009, 6,193 type-approved vehicles were delivered to the network, a decrease of 4% year on year
(6,235 including non-type approved vehicles; -4.5% vs. 2008).
INNOVATION AND PRODUCTS
At the Geneva Motor Show in March, Ferrari unveiled two important new products in the form of the Handling
GT Evoluzione (HGTE) package for the 599 GTB Fiorano and the 599XX. The HGTE package offers a decidedly
sportier and more dynamic driving experience for the 599 GTB Fiorano. The 599XX is a non-type approved
car for on-track use, targeted at a select customer base who desire the highest level of performance and
technological innovation.
The new Ferrari 458 Italia was presented at the Frankfurt Motor Show in September. It evokes Italy not only in
name, but also through the creativity and capacity for innovation which it embodies. This vehicle represents a
generational leap forward. Powered by a rear-centre mounted, 4.5-litre 8-cylinder engine delivering 570 hp, it
offers exceptional performance with top speed in excess of 325 kph and acceleration from 0 to 100 kph in under
3.4 seconds. In addition, this extraordinary concentration of innovation leverages Ferrari’s extensive competition
experience to offer outstanding fuel performance for a supercar, consuming just 13.3 l per 100 km.
Through Ferrari Financial Services, Ferrari also offers car financing to customers in several European countries
(Germany, Switzerland, France, Belgium, Austria and Italy) and in the USA. Beginning in December 2009,
financing was also offered to customers in the UK.
During the year, the new Dealer Finance business line was added to support the Ferrari sales network. This
programme was launched toward the end of the year and is currently limited to the United States, Germany
and Switzerland.