Chrysler 2009 Annual Report Download - page 17

THE GROUP
AT A GLANCE
OUR BRANDS
AND PRODUCTS
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AGRICULTURAL AND CONSTRUCTION EQUIPMENT (CNH – Case New Holland)
Through its various businesses, this Sector has a long history in the development of the agricultural and construction
equipment industries in Europe and the United States. To most effectively serve the diverse needs of its customers and
the sales network, CNH operates through 6 distinct brands:
Case IH
With more than 160 years of tradition and experience in agricultural machinery, Case IH is the choice of professionals.
A range of powerful tractors, combines and bailers and the support of a worldwide network of professional dealers that supply
customers with the highest level of assistance and solutions for 21st century standards of productivity and efficiency.
New Holland Agriculture
New Holland Agriculture’s reputation is based on the success of its customers: grain producers, livestock farmers, contract
operators, wine growers and landscape professionals. The brand’s customers can rely on the most complete range of products
and services, including tractors, harvesting equipment and telehandlers. A global network of professional dealers and New
Holland’s constant commitment to excellence are a guarantee of total satisfaction for every customer.
Steyr
Steyr has been the leading producer of tractors in Austria for more than 60 years. The red and white trademark, created
in 1967 with the launch of the Plus line, is today synonymous with high-quality, reliable products. The extensive range
of tractors demonstrates Steyr’s capacity to adapt its products to the needs of a rapidly changing market, obtaining the
maximum in productivity.
New Holland Construction
New Holland Construction is a full-line global producer of construction equipment with a network of 800 dealers and more
than 2,100 points of sale in 100 countries. The company’s success is based on the commercial, industrial and financial
strength and resources of its global organisation. With the accumulated experience of the prestigious brands upon which it
was founded, New Holland’s products offer the best in quality, state-of-the-art technology and full compliance with safety
standards and environmental regulation.
Case Construction
Case Construction sells and provides service support for a complete range of construction machinery: from loader backhoes
(market leader) to crawler and wheel excavators, from wheel loaders to wheel and crawler skid steer loaders, from articulated
dumpers to telescopic handlers. Case dealers work in close professional partnership with their customers, providing excellence
in equipment and after-sales service, industry-leading warranties and flexible financing.
Kobelco
Kobelco’s success was built through a striving for total customer satisfaction. The brand maintains this commitment today,
through more than 250 sales outlets located throughout North America. Kobelco produces and sells a full range of compact,
mid-size and full-size excavators ranging from 1.9 to 88 tons. Particular attention is given to the power and precision of its
machines and every Kobelco excavator is designed and manufactured to exceed customer expectations.