Chrysler 2009 Annual Report Download - page 101

REPORT ON
OPERATIONS
OPERATING
PERFORMANCE
BY SECTOR
100
The lead management service is also available for New Holland Construction in Germany, Italy and France. The
brand also launched an exclusive “Click to Call” feature on the brand’s website, which offers customers the
option of contacting the manufacturer or local dealer to discuss products and services.
In addition to the above initiatives, the North American Parts & Service group launched the CNH Reman
initiative, which offers customers remanufactured components for a lower overall operating cost and an
increased speed of repair.
CNH offers financial services in North America, Europe, Brazil and Australia through a comprehensive range
of financial products such as sales network and end-customer financing, finance leases, operating leases,
credit cards, equipment rental programs and insurance products. Differentiated financial services are offered
for both the Agricultural Equipment and Construction Equipment businesses.
In North America, the activity is run by wholly-owned financial services companies that support
the Sector’s sales through wholesale financing, retail financing to end customers, operating lease
agreements, private-label credit cards and insurance products. CNH Capital also offers financial services
for Maserati in the United States.
In Europe, the end-use customer financing activity is mainly run by CNH Capital Europe S.a.S., a joint venture
(which CNH owns 49.9% and accounts for under the equity method) with BNP Paribas Group that operates
in Italy, France, Germany, the UK and Austria. Vendor programs with banking partners also exist in France,
Spain, Portugal and Poland.
Dealer financing and end-customer financing activities not managed by the joint venture with BNP Paribas are
managed through captive financial services subsidiaries.
In Brazil, Banco CNH Capital S.A., a captive financial services company, offers dealer and end-customer
financing. For end-customer financing, the company mainly serves as intermediary for funding provided by the
Banco Nacional de Desenvolvimento Economico e Social (BNDES), a federally-owned company connected to
the Brazilian Ministry of Development, Industry and Foreign Trade. Vendor programs offered jointly with banking
partners are also in place.
In Australia, CNH offers wholesale financing and retail financing to end customers through a captive financial
service company.