Chrysler 2009 Annual Report Download - page 100

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The brand also introduced the new Class 9 (CR9090) 500+ hp combine in North America and Australia.
Case Construction introduced seven new B-series excavators with increased fuel efficiency and reduced
noise levels. The company also added the new CX 130B “long reach” model to its crawler excavator range, and
the 650L crawler dozer, whose technological features guarantee a significant increase in productivity. It delivers
74 net horsepower through a Tier 3 turbo-charged engine with electronic fuel injection.
New Holland Construction added several new features to its North American crawler excavators to improve
product applicability and safety, particularly for demolition activities.
During 2009, CNH brands received numerous acknowledgements around the world. In the United States,
the American Society of Agricultural and Biological Engineers showed recognition for the strong commitment
to innovation demonstrated by New Holland Agriculture and Case IH, awarding five and three AE50 awards,
respectively. At the Gerdau Awards in Brazil, New Holland Agriculture received the agricultural industry’s
most important award, winning the Golden Trophy in the “Outstanding” category with the New Holland
TL75 78 hp tractor.
At Agritechnica, the agricultural machinery exhibition held in Hanover, the New Holland T7070 Auto Command
tractor was named “Tractor of the Year” and “Golden Tractor for Design”. The New Holland T7000 Auto
Command and the Case IH Puma CVX were named “Maschine des Jahres 2010” (Machine of the Year 2010)
in the medium-high power tractor category by the German industry press.
SERVICES
In 2009, CNH maintained its focus on the sales network and customer assistance.
Case IH Agriculture continued to provide its North American and European customers with a resource centre
that works in cooperation with dealers to help minimise customer downtime and maximise productivity within
the “Max ServiceSM” programme. In addition, Case IH and Steyr launched the 5 Star service programme to
support the introduction of the PUMA CVX in Europe and the PUMA CVT in North America. Satisfaction with the
brand and product is monitored continuously through the various customer experience phases of purchasing,
delivery and ownership. In addition, customers benefit from faster and more reactive support for technical
problems. Since June 2009, 175 customers have been enrolled in the programme across Germany, Austria,
France, the UK, Benelux and North America.
Case Construction Equipment opened a new customer centre outside of Paris to give customers a unique
opportunity to operate equipment in an environment that simulates their specific application. The site also
offers customers training for their own machine operators, building expertise and further reducing operating
costs through more efficient and productive use of equipment. Additionally, the brand expanded its Customer
Assistance programme to include all models from its 15 product lines.
During 2009, New Holland Agriculture launched a lead management service in Spain, the UK, Germany and
Italy to channel potential customers to the dealer network. The principal platform for this new service is the New
Holland Agriculture website.