Chrysler 2009 Annual Report Download - page 94

93
MASERATI
HIGHLIGHTS
(E million) 2009 2008
Net revenues 448 825
Trading profit/(loss) 11 72
Operating profit/(loss) (*) 11 72
Investments in tangible and intangible assets 65 73
of which capitalised R&D costs 31 37
Total R&D expenditure (**) 33 47
Automobiles delivered (no. of units) 4,489 8,759
No. of employees at year end 723 767
(*) Including restructuring costs and other unusual income/(expense).
(**) Includes capitalised R&D and R&D charged directly to the income statement.
OPERATING PERFORMANCE
In 2009, after three consecutive years of growth, Maserati experienced a significant decline in volumes
attributable to the global contraction in demand which also impacted its market segment.
Deliveries to the network were down 48.7% for the year. However, Maserati succeeded in maintaining overall
market share in line with 2008, and gained share in the Quattroporte segment.
Despite a significant reduction in sales volumes, the company achieved a trading profit of €11 million (compared
to a profit of €72 million in 2008).
With 1,653 units sold during the year, the Quattroporte was once again the fourth best-selling car in its class
in Maserati’s eight main markets and the model continued to receive recognition at both the national and
international level, amassing some 54 awards since its launch.
With more than 2,800 units sold to date, the GranTurismo (including the new GranTurismo S Automatic)
continued its success.
In motor sport, the Maserati MC12 won the FIA GT Driver and Team titles, achieving an extraordinary record of
12 titles in the last five seasons.
The marque also celebrated two major milestones in its long sporting tradition: the 70th anniversary of the first
of its two victories at the Indianapolis 500 (the only Italian car ever to win this classic American event), and the
80th anniversary of the first land speed record set by a Maserati over a ten kilometre course.
In 2009, Maserati delivered 4,489 vehicles to the network, a 48.7% decline over 2008 reflecting not only a
reduction in market demand but also destocking by the sales network. Decreases were experienced in all
of Maserati’s 59 markets. Significant declines were recorded in Spain (-85%), Japan (-69%), the UK (-59%),
France and Germany (-53%) and the USA (-47%).
At year end, the order backlog stood at 990 units.