Chrysler 2009 Annual Report Download - page 16

15
AUTOMOBILES
Fiat
Practical, versatile and responsive. Suited to customers who are increasingly in tune with environmental issues and
technological innovation. The brand has a tradition of producing models that offer practical and affordable technological
solutions and an unmistakeable Italian design.
Alfa Romeo
Sportiness, technology, comfort and elegance all come together to create the distinctive personality and style that
characterise Alfa Romeo, an historic Italian marque that celebrates its 100th anniversary in 2010. It continues to embody
the values that have been recognised by generations of auto enthusiasts: agility, spirit, charm.
Lancia
Class and exclusivity, Lancia’s perennial hallmarks. Its models have an elegance which adapts to everyday life and
personifies an unmistakeable Italian style. The ECOchic range represents an innovative concept in automobiles which are
friendly to the environment, stylish but affordable, responsive but efficient.
Abarth
From its relaunch in 2007, Abarth was immediately synonymous with sporting emotion and grit. It has returned with
a modern interpretation of all of its traditional products: such as the Grande Punto and the 500 Abarth, packed with
technology and performance inspired by the world of motor racing, not to mention the legendary conversion kits.
Fiat Professional
This brand of light commercial vehicles was created to partner small and large companies in growing their businesses.
Customers seeking productivity, ease of use and fuel efficiency rely on the know-how and innovation of Fiat Professional,
an ally for businesses as they confront the challenges of the market.
Maserati
A marque which has always produced captivating and technologically advanced saloons derived from the world of
competitive racing. In fact, Maserati has a long and proud racing heritage which continues today with the MC 12, winner
of 12 FIA GT Championship titles over the last 5 years.
Ferrari
The road cars produced by the Maranello-based company are, by definition, the most prestigious example of Italian
technology and craftsmanship: exclusive cars without equal. Their genealogy is inextricably linked to Ferrari’s experience
in competitive racing: Formula 1, in particular, where Team Ferrari is the only team to have participated in every world
championship and also winner of the greatest number of titles (16 times winner of the Constructors’ championship and
15 times winner of the Drivers’ championship).